If you're a rising star, whether a musician, actor, author, speaker or any type of performer, you might have heard of personal branding. But do you know what personal branding means for your career and whether you need it or not? 

Let’s explore why personal branding is important for rising stars, and then how to get started figuring out your personal brand.

WHAT IS PERSONAL BRANDING?

Personal branding is how you personally are seen and remembered by others. It's your values, unique ideas, how you present yourself to the world, whether online or in 'real life'.

You might feel that when you're with people, you have a strong enough personality to be memorable, but what about before they meet you? A strong personal brand will have people talking about you, in the way you want them to - whether you are there or not.

WHY PERSONAL BRANDING IS IMPORTANT FOR RISING STARS

But surely that's all the marketing stuff that gets taken care of once you're represented by an agency, publisher...